2011 Tyler Internet Business Conference

I want to welcome everyone to the new and exciting 2011 Tyler Internet Business Conference. The purpose of this conference is to give local East Texas Business all the tools they need to create a effective on-line presence. This Conference is presented and hosted by local on-line business professional who have made a living with these secrets. I will be giving a performance on Social Media in all its aspects. Go to the website and look over the event, some really good topics and some great speakers.

See you there...

2011 Tyler Internet Business Conference

FREE Primer: Beginners in Internet Business

April 29, 2011, 6:00 – 8:30 PM, First Christian Church, Life Center Conference Room

Internet Business Conference Premier Event

April 30, 2011, 8:00 AM – 5:30 PM, First Christian Church, Life Center Conference Room

Conference Topics

• Create a new product to sell online, or add to an existing website, that will keep paying year after year.

• Drastically increase your website traffic in a matter of days.

• How to use Social Media (Facebook, Twitter, Youtube, etc) to increase customers.

• Leverage internet metrics technology (Google Analytics) to calculate Return on Investment for advertising.

• Using Search Engine Optimization to drive massive traffic to you business.

• Boost your local search listings so local customers can find you.

• How to automate your online business and increase efficiency.

Speaker Bios

Doctor Dan
Daniel Williams, MD
Founder, The Membership Formula

Doctor Dan specialized in teaching new entrepreneurs how to build a website that allows them to take monthly subscriptions, while building up a loyal community of followers.

TOPICS: Create a new product to sell online, or add to an existing website, that will keep paying year after year. And…Leverage internet metrics technology (Google Analytics) to calculate Return on Investment for advertising.

These conference presentations will cover:

• How to set up a website from the beginning that will make product ideas easy.
• What to give away for free online, and what to charge for.
• Syndicating your content to gain massive traffic.
• Six steps to writing compelling content
• Using metrics to calculate your Return on Investment

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Dave Sherman
Solopreneur
GoldCrayon.com

Dave registered his first domain name in the late 1990s and has been creating websites ever since.  He has developed sites in a variety of niches including automotive, construction, finance, investing, entertainment, cooking and classified sites.

Dave has incorporated outsourcing and website automation to allow him to successfully operate as a solopreneur.  He is an active member in an elite Dallas Mastermind Group and practices SEO (Search Engine Optimization) to achieve positive, organic search engine placements.

In his early sites Dave utilized FrontPage and Dreamweaver software to craft his sites in HTML and PHP development languages.  He can now show you how to use a simple platform like WordPress to create a professional looking, SEO friendly site in a few minutes.  You do not need any computer experience to make this easy platform work for you.

TOPIC: Website Automation and Autoresponders

• The value of list-building
• Working smarter to save thousands of hours this year
• Email handlers – comparison of providers
• The double opt-in process
• The secret sauce / The automatic follow-up sequence
• How to get your emails read
• Email etiquette/ CAN-SPAM regulations
• Measuring your success and optimizing your webpages
• Monetizing your site today

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Clyde Hays
Social Media Expert
President, INTERFACE Network Marketing

Social Media Phenomenon CLYDE HAYS is the founder and driving power behind East Texas based social media marketing powerhouse INTERFACE Network Marketing.

TOPICS: Introduction To Current Social Media? Why should my business use social media? What can social
media do for me? How can I use Social Media?

• Social Media 101
• Social Media Demographics
• Two real-life case studies of business using excelling with social media- Dell computer and Emerson Salon
• Five top things to do and not to do on social media
• Step by Step walk-through of how to create a business page for your organization

CREATING A SOCIAL MEDIA EVENT

(On-line and off-line)

By Clyde Hays

People wonder if all this social media buzz is really making us more social – we’re still using computers, after all. But Facebook host 3 million event listings each month, and these are offline events, ranging in size from small, friendly get-togethers, to ribbon cuttings, and even enormous concerts.

Before Social Media getting the word out about an event, meant a lot of work, getting on the phone or emailing everyone in your data base, even handing out flyers. With Social Media, you can quickly create an event listing, invite people, and then watch the event spread virally out from your network of contacts (if you choose to allow it). Below I will show you how to create a event using one of the major players in social media, Facebook. If you’re planning a real-world event (like a conference, art show, tweet up or political gathering) or a virtual event (like a webinar or telecasts), social media can generate the buzz.

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Creating an Event on Facebook

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In creating your event you will have to go to your Events Tab, this is located on the tab bar of your Facebook page. Once there you can see the [+CREATE EVENT] button. Clicking this will allow you to customize all the details of your event. You should now see a blank form awaiting all of your data.

When I create a EVENT I begin with my “event photo”, you add this by clicking the [+Add Event Photo] button on the left. You want to make sure the picture here really represents what you are hosting. A picture of your storefront is a nice event photo if you are doing a open house; a picture of a flyer you had created for your art expo is another good event photo. Next comes the important data, add your date and time their where is ask “When?” If you have a closing time or ending time, add that their where it ask “Add end time”. The “What are you planning?” is the title of your event; this is what everyone will see and is how people can search for your event. You want to be creative and precise here. Next is the “Where”, you can just put a location, or you can add a street address, this is up to you, I  add a phone number here so people can easily get in contact with me for directions. The “More info?”  is your body, this is where you tell it all, you can get really elaborate here with all the information about your event, who is coming, what will be showing, what is on-sale, etc. The more information the better.

Your event page should look something like the image above. You can allow people to see the guest list on the event page once it is created or you can keep these hidden, if you want to have them hidden un-check the box that below [Select Guests]. You will always want people to have the ability to write on the event pages wall, so be sure you do not un-check the box beside [Non-admins can write on the wall], this allows people to talk about you event.

Next is adding Guest to your event. When you click the [Select Guest] button a box will pop-up like the above, it will prompt you to select quest from your personal friend profile list. You can select all that you feel would be interested in attending the event. You can as well add people that are not personal friends of yours on facebook by including their e-mail address in the “Invite by E-mail Address” box. Before you save and close your invites, I recommend that you add a personal message to your invite. You do this by clicking the “Add a Personal Message”. You will want to personalize your invite by saying something directly to catch the attention of your potential quest. Once done, hit the [Save and Close] button and you are almost finished. The last thing you want to do is to select the [CREATE EVENT] button. Your event is now published.

Your event is should look something like the picture above.  You can change any of the details of your event after the fact, and you can invite more people later. You can also send Invites to all the fans of your business page. You do this by clicking the “Update Fans of” link, this will send you to a message box where you can send a personal message to all the fan’s of your page like you did when you selected your quests.

You should encourage your guest to invite others. Send messages to those who have attended urging them to invite friends and help spread the word. You can also send messages specifically to those who have not yet replied to the invitation or to those who have indicated that they may attend urging them to come to the event. If by chance you have to cancel the event you can do this as well — an action that can’t be undone once it is selected. Facebook lets you optionally attach a note to all invitees with reasons why the event was cancelled. Use this as the last option though.

Remember to monitor your event page regularly to keep track of wall postings and respond to queries. It is good etiquette to always send everyone that selects to attend a personal message telling them you look forward to seeing them at the event. The wall is a perfect way to keep in touch with your guests and answer any questions that they might have. Anyone who is invited to your event will be able to view the event page so make sure that you keep it up to date and provide as much important information as possible.

Look for me on Facebook, at  facebook.com/clyde.hays.interface

Become a fan of INTERFACE at facebook.com/interfacenetworkmarketing

About the Author, Clyde Hays Clyde Hays is owner of INTERFACE Network Marketing, a social media company located in the East Texas area, specializing in marketing business, cities, and individuals through the use of social media. Visit his website at www.interfacenetworkmarketing.com,  or give him a call with your social media questions at 903-484-4187

 

WHAT IS INTERFACE NETWORK MARKETING

INTERFACE Network  Marketing Facebook…MySpace…Twitter…You’ve heard of these social networks. Why? Because your customers are using them. Now learn how you can harness the power of network marketing to grow your business, attract new customers, increase sales, and become more competitive in today’s global marketplace. The internet is connecting people like never before and InterFace gives you the online presence you need to be where your customers are. Why Should My Business Use Social Networking? What would you pay for access to a customer base of 300 million p eople? That’s the current number of users with accounts on just one popular social networking website. Each of these users is a potential customer for your business. But numbers only tell part of the story. The value of social media can’t be measured solely in numerical terms. The true value of this phenomenon is relational. Having 300 million potential customers is a like having a large gas tank in your car. It’s good, but by itself it won’t get you anywhere. Having 300 million potential customers connected in billions of relationships is like having the fuel for exponential growth. A social network is a living community of people interacting with one another in real time without regard to distance, culture, or geographical location. What this means for your business is that you can be anywhere in the world at any time of day forming and nurturing relationships with real people who need your product or service. Not only that, but these relationships are self-perpetuating. Each new relationship that you form leads to others that lead to more that lead to even more. You no longer have to waste money on advertising in order to find new customers. New customers will find you through customers you already have. Edom Bakery & Grill: An Experiment in Social Network Marketing In May 2010, Clyde Hays was working as a chef at Edom Bakery & Grill in the small town of Edom, Texas. Having a background in computer science and realizing the power of social networking as a grassroots marketing tool, he began experimenting with the concept of using Facebook to attract more customers. Within two weeks Clyde’s efforts had doubled Edom’s friendbase and within a month the restaurant’s business tripled. It was out of this experiment that Interface was born. The INTERFACE Advantage Our company exists to build relationships between you, your customers, and other businesses. We do this by creating for you an online social networking presence, updating and managing your accounts, designing a personalized marketing strategy, and generating publicity through the unique medium of online social networks. We offer a free consultation to discuss the needs and goals of your business. There is absolutely no obligation. Call us today to schedule your consultation. Don’t miss this opportunity to take advantage of the INTERFACE Advantage!